QUL Fruits, J&K Bank Drive Farmer Awareness on High-Density Apple Plantation in South Kashmir

Anantnag, October 25: QUL Fruits, in collaboration with Jammu & Kashmir Bank, Wednesday conducted a landmark awareness drive for farmers in South Kashmir, focusing on the High-Density Apple Plantation (HDP) scheme and associated financial support.

An official spokesperson said the initiative, aimed at promoting sustainable horticulture and enhancing farmers’ income, was held at three Qulgahs (phygital farmer-engagement centres) in the Anantnag region — Mattan at 11:30 AM, Bijbehara at 1:30 PM, and Achabal at 3:30 PM — drawing a large and enthusiastic turnout of local farmers.

During the events, farmers actively engaged with officials, raising queries and discussing challenges related to financing, cultivation practices, and orchard management. The sessions served as a two-way platform, enabling experts to clarify doubts while gaining insights into the real-world challenges faced by the farmers. At each Qulgah, officials highlighted that QUL Fruits provides year-round guidance through a dedicated scientific team advising on soil health, disease diagnostics, and modern, scientifically backed horticultural practices.

Speaking at the programme, Nahida Fayaz, Incharge Qulgah, emphasized the importance of awareness among farmers regarding financial schemes under the HDP model. “High-Density Plantation is the future of Kashmir’s apple industry. It not only enhances yield and income but also empowers our farmers to compete globally,” she said. She added, “QUL Fruits is not just a company — it is a mission to empower farmers and nurture a sustainable horticultural ecosystem that begins in the Valley of Kashmir and reaches the world.”

Representatives from Jammu & Kashmir Bank’s Mutton, Corporate Branch, Bijbehara, and Achabal branches reiterated their commitment to providing tailored credit facilities, low-cost financing, and accessible schemes to support farmers in adopting modern HDP practices. Officials emphasized that QUL Fruits and its partners remain deeply committed to social welfare, inclusive growth, and placing Kashmir firmly on the global apple production map.

Farmers attending the events expressed optimism about the guidance and support offered. Mohammad Iqbal, a farmer from Krerbal, Anantnag, said, “Programs like this give us not just knowledge, but also confidence. Being aware of the financial support available through banks helps us plan better for the future. I feel hopeful that with these resources, I can increase my orchard’s productivity and provide a better life for my family.”

QUL Fruits, a pioneering tech-enabled horticulture enterprise based in Kashmir, has transformed traditional orchards through modern, sustainable, and technology-driven interventions. The company has impacted over 10,000 farmers and established more than 1,000 hectares of high-density plantations. Its integrated platform spans orchard installation and management, controlled-atmosphere storage, and digital supply chain integration with national markets.

Officials said by raising awareness, providing scientific guidance, and facilitating access to finance, QUL Fruits and Jammu & Kashmir Bank aim to accelerate the transition from traditional orchards to high-density, globally competitive enterprises. The initiative is expected to strengthen Kashmir’s apple industry, promote sustainable practices, and reduce unemployment in the region.