Suhail Khan
BARAMULLA, Nov 17: Unemployment, especially among educated youth, remains a pressing concern in the Union Territory of Jammu and Kashmir. However, a parallel narrative of resilient entrepreneurship is gaining momentum. Over the past five years, a growing number of young individuals have launched self-reliant ventures, shaping successful livelihoods and inspiring their communities. These entrepreneurs now play a pivotal role in shaping Kashmir’s economic landscape, specifically in tourism and food sectors.
This enterprising spirit persists despite significant challenges. A recent terror attack in Pahalgam dealt a blow to the tourism sector, affecting major hubs and stalling the promising growth of border tourism. In the wake of security directives, travel to many frontier areas has been restricted, halting the progress of numerous local businesses, many of which were started by young entrepreneurs.
Refusing to be deterred, Raja Irfan, a retired Executive Engineer, has taken proactive steps to revitalize tourism in his native area with the inauguration of the ‘Niloosa Eden Wood Retreat’ in Uri.
“We cannot be solely dependent on the government; it is our responsibility to contribute positively to our society,” Irfan told Kashmir Convener. “Through such initiatives, we help maintain a peaceful environment and create employment opportunities for our educated youth, who often find themselves idle after completing their studies.”
He commented on the valley’s untapped potential: “Kashmir is called a paradise on earth, yet only a handful of popular spots are promoted. Many hidden, pristine locations remain undiscovered. The Uri sector could achieve a distinct status if its tourist spots were properly developed.”
Priya Sharma, a tourist from New Delhi, shared, “We have been to Gulmarg and Pahalgam, but this is something else entirely. The rawness of the landscape, the sound of the river—it’s untouched and authentic. This is the hidden Kashmir you read about but rarely find.”
The newly unveiled retreat in Bijhama, Niloosa, is set amidst apple and kiwi orchards and features a variety of rare and vibrant flowers. The property includes well-appointed wooden huts, premium suites, and a swimming pool, offering a blend of comfort and natural beauty. The lush greenery and charming hut designs are already being described as “breathtaking.”
“It feels like you’re walking through a painting,” remarked Anil Mehta, a visitor from Mumbai. “The wooden huts against the backdrop of the majestic Himalayas are a sight I will never forget. It’s more than a stay; it’s an experience.”
Adding to its appeal, the world-famous Kaman Aman Setu (the Peace Bridge) is just 45 minutes away, and the area is dotted with unexplored natural spots. Visitors can also enjoy badminton and various indoor games, making it an ideal getaway for families, adventure enthusiasts, and those seeking tranquillity.
Local tourism officials have acknowledged the retreat’s potential to diversify the region’s tourist map. A senior official from the J&K Tourism Department commented, “Eden Wood Retreat is a testament to the entrepreneurial spirit we are keen to promote. It shifts the focus to lesser-known areas, reducing pressure on traditional hotspots and ensuring a more equitable distribution of tourism’s benefits. This is precisely the model we want to encourage”.
“For years, tourists just passed through Uri on their way to the bridge,” said Bashir Ahmad, a local shopkeeper. “Now, they are staying. They are eating in our dhabas and buying our apples. This retreat has brought new hope and a new economy to our doorstep.”
Located just 15 km from Uri town and approximately 70 km from Srinagar International Airport, Eden Wood Retreat is rapidly emerging as a preferred travel destination. Both local and foreign visitors report that the retreat offers a unique experience compared to Kashmir’s more established destinations.
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