Srinagar, Feb 24: Bharti Airtel and Apple have joined hands in a strategic partnership to provide Airtel customers exclusive access to Apple TV+ and Apple Music.
An official spokesperson said under this collaboration, Airtel’s Home Wi-Fi customers on plans starting from ₹999 will be able to stream Apple TV+ content on multiple devices.
Meanwhile, Postpaid customers on plans starting ₹999 will not only get Apple TV+ access but also enjoy six months of free Apple Music with a vast catalog of Indian and global music.
The partnership ensures Airtel users can enjoy premium entertainment, including award-winning dramas, comedies, feature films, documentaries, and kids’ content from Apple TV+. Additionally, Apple Music’s extensive multilingual library, including English, Hindi, and regional tracks, enhances the music experience for subscribers.
Siddharth Sharma, Chief Marketing Officer and CEO – Connected Homes, Bharti Airtel, expressed enthusiasm over the collaboration, stating, “We are excited to bring Apple’s premium video and music content exclusively to our customers. This transformative partnership will redefine entertainment experiences, giving millions of our Home Wi-Fi and Postpaid customers access to world-class content.”
Shalini Poddar, Director – Content and Services, Apple India, highlighted Apple’s commitment to expanding entertainment accessibility in India, saying, “We’re thrilled to partner with Airtel to bring Apple Music and Apple TV+ to millions of users. This aligns with our vision to make award-winning content readily available to Indian audiences.”
With this collaboration, Airtel customers can enjoy ad-free access to Apple TV+ original content, including globally acclaimed series like Ted Lasso, Severance, The Morning Show, Slow Horses, Silo, Shrinking, and Disclaimer, along with blockbuster movies such as Wolfs and The Gorge.
Furthermore, Apple Music subscribers will benefit from expertly curated playlists, artist interviews, Apple Music Radio, Apple Music Sing, time-synced lyrics, lossless audio, and immersive Spatial Audio – ensuring a top-tier music streaming experience.
