New Delhi, Oct 13: The Department of Posts and IndiGo have launched an in-flight digital detox campaign to encourage passengers to take a break from electronic devices and reconnect with loved ones through handwritten letters.
An official spokesperson said the campaign was organised on October 12 to mark Philately Day during National Postal Week, observed from October 9 to 15, according to the Ministry of Communications.
Under the initiative, passengers on select IndiGo flights were given specially designed digital detox kits containing postcards. After writing their messages, travellers could deposit the postcards in dedicated India Post letter boxes installed at arrival airports for onward delivery.
The campaign covered flights connecting Bengaluru, Delhi, Hyderabad, Kolkata, Mumbai and Chennai. The postcards featured iconic landmarks from the participating cities.
A passenger described the experience as an opportunity to write a postcard at 30,000 feet, saying the journey offered a peaceful moment to put thoughts on paper for special people in their life.
The initiative highlighted the importance of reducing screen time, improving focus and strengthening personal relationships through handwritten communication.
India Post said the campaign reflected its continued efforts to promote the tradition of letter writing and bring people closer through meaningful communication during an increasingly digital age.
Sheikh Saleem Bin Ahmad is a journalist and media professional from Jammu and Kashmir. He serves as Editor-in-Chief of The Kashmir Convener, an English-language newspaper established in 2006 and based in Srinagar.
He holds a postgraduate degree in Mass Communication and Journalism from the University of Kashmir. His professional experience spans journalism, editorial management, government public relations and media communication.
His earlier professional experience includes reporting with media organisations and working with the Jammu and Kashmir Department of Information and Public Relations (DIPR).
He is one of the youngest Editors-in-Chief in India by taking charge as Editor-in-Chief at The Kashmir Convener in 2015at the age of 26.
Through journalism and editorial leadership, he seeks to strengthen public-interest reporting and bring regional issues to a wider readership.
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