Tata BlueScope Steel Unveils ‘Durashine Pro’ Roofing Sheets in Srinagar

Srinagar, Feb 24: Tata BlueScope Steel, a leading player in colour-coated steel in India last week introduced “Durashine Pro” roofing sheets that according to the company offers aesthetically superior and durable roofing solutions for residential, commercial and industrial applications at reasonable rates.

In a statement issued by Sheyrub Agencies in Srinagar said the Durashine Pro was released by Prominent Business of the valley and CEO Sheyrub Agencies M Ismail Beigh and Shakeel Ahmad Beigh from Empire Steels along with several leading dealers of the company.

The new product was released during ‘Durashine Syndicate Meet’ bringing together over 25 dealers for an in-depth discussion on the company’s latest products, initiatives, and future strategies.

After unveiling the product, experts said Durashine Pro is dirt resistant with advanced coating that keeps the diet from sticking to the surface making it easy to clean with every wash.

They said Durashine Pro is also scratch resistant with high scratch Resistance that ensures superior durability during material handling and installation. Experts informed that the tough coating prevents scratches and Maintain aesthetic appeal of a building

The session, led by Tarun Jadli and key representatives, highlighted Durashine’s 3X vision and sustainability goals while also paying tribute to Ratan Tata, Mrs. Beigh, and Tamana Beigh.

A major highlight of the event was the launch of the first batch of Durashine Pro, followed by an EPA visit. Dealers were trained through the “Kaise Banta Hai Steel” video, reinforcing the brand’s commitment to quality and innovation.

Discussions covered key topics such as the Shelter Champ FCP Program, app updates, and supply chain concerns, particularly regarding the availability of wrinkle-finish products.

Several dealers placed direct orders with Empire for SmartSpan and Pro variants, while others emphasized the need for an expedited supply of wrinkle-finish products. The meet served as a platform to address dealer concerns, strengthen partnerships, and set a promising course for achieving the company’s FY26 targets.