Srinagar, Dec 20: Bharti Airtel, one of India’s leading telecom service providers, has announced a strategic partnership with Zee5, India’s prominent OTT platform, to bring an extensive range of digital content to its WiFi customers.
Under this collaboration, Airtel WiFi users on plans starting at ₹699 or higher will gain complimentary access to Zee5’s vast content library.
An official spokesperson said the partnership will provide Airtel WiFi subscribers with a wide variety of Zee5’s exclusive content, including original shows, blockbuster movies, and series in multiple languages. Customers can explore titles such as Sam Bahadur, RRR, Sirf Ek Bandaa Kaafi Hai, Manorathangal, Vikkatakavi, and The Chronicles of Amaragiri, alongside an expansive repository of over 1.5 lakh hours of content.
Amit Tripathi, Chief Marketing Officer and EVP Customer Experience at Bharti Airtel, expressed enthusiasm about the collaboration. “Partnerships are at the core of Airtel’s DNA, and we are delighted to partner with Zee5 in our endeavor to build a world-class digital content ecosystem. Zee5’s rich library enhances our content portfolio, ensuring a superior experience for our users. We remain committed to delighting our customers with the very best.”
Manish Kalra, Chief Business Officer at Zee5, highlighted the importance of the partnership in reaching a broader audience. “At Zee5, our mission has been to democratize access to high-quality entertainment. This collaboration with Airtel strengthens our commitment to offering seamless entertainment across genres, languages, and formats. By integrating Zee5 into Airtel Broadband, we aim to deliver engaging, personalized storytelling to a wider audience.”
Spokesperson stated that this collaboration is expected to redefine the entertainment experience for Airtel WiFi customers, reinforcing both brands’ commitment to enhancing digital accessibility and user satisfaction.
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