Mumbai, Nov 26: Shriram Finance Ltd., a leading financial services provider under the Shriram Group, unveiled its new brand campaign, #TogetherWeSoar, emphasizing the power of partnerships and unity in achieving success.
The campaign aligns with Shriram Finance’s mission to support aspirational India, showcasing the message, “Together, we soar. By building strong relationships with our customers, we help them step into their power and achieve their dreams.”
Rahul Dravid Leads the Campaign
Cricket legend Rahul Dravid, known for his resilience and teamwork, headlines the campaign as the brand ambassador. His values align with Shriram Finance’s focus on fostering partnerships that drive growth and success.
Adding depth to the campaign, veteran actor Naseeruddin Shah lends his voice to the Hindi version of the ad, titled “Har Indian ke Saath: Judenge. Udenge.” Notable lyricists K.S. Chandrabose and Madhan Karky contribute to the Telugu and Tamil versions, respectively, ensuring the message resonates across diverse audiences.
Reaching the Nation
The campaign adopts a 360-degree media strategy, featuring on digital platforms, print, television, social media, outdoor media, and theatres nationwide. Shriram Finance has also partnered with the Pro Kabaddi League to air the campaign during the tournament.
A Message of Empowerment
Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, said, “‘Together, We Soar’ reflects our commitment to supporting Indians at every stage of their financial journey—whether through fixed deposits, vehicle financing, small business loans, or gold and personal loans.”
The campaign emphasizes unity through vivid imagery, including a stadium that symbolizes India’s collective aspirations. With versions in seven languages, it seeks to create a personal connection with urban and rural audiences alike.
Building a Stronger India
The campaign reinforces Shriram Finance’s dedication to financial empowerment, enabling customers to access the credit they need to fulfill their ambitions. As a trusted partner, Shriram Finance plays a vital role in driving India’s journey toward economic growth and development.
Comments are closed.