Srinagar, Mar 22 CNS: The Jammu and Kashmir State Co-operative Bank has organised 73 awareness camps under Financial Literacy Initiative.
The camps were conducted in all the three divisions of the state. A large number of existing as well as walk-in customers attended the said camps. Special programmes were conducted for senior citizens and school children.
The principal themes covered under the programme were consumer protection, risk vs return, grievance redressal, digital and cashless banking, entrepreneurship.
A large number of existing as well as walk-in customers attended the said camps.
The participants were informed about their rights as customers, obligations and duty of the Bank towards its clientele, risks involved in modern banking practices and how to increase returns on wealth.
Participants were also made aware about the advantages of different digital banking products like RuPay KCC and debit cards, e-commerce, PoS etc. with live demonstrations. Need for adapting to the cashless transactions like NEFT, RTGS, DBT, Mandates etc was also highlighted. Stress was also laid on precautions to be taken to avoid risks involved in digital transactions.
Some of the Camps were attended by the Managing Director, Mr. M. Lateif himself along with officers of the NABARD sub Office, Srinagar, who held thorough interactions with the participants.
The participants raised several queries which were satisfactorily addressed by the Bank officers. One issue which was repeatedly raised in most of the sessions was that of the crop insurance scheme. Participants expressed their concern about the implementation of the Pradhan Mantri Fasal Bima Yojna in Jammu division only and demanded that the scheme be implemented in the Kashmir Division as well.
While commending the work done by the Financial Literacy Centre of the bank, the Chairman, Mr. M. S. Dar highlighted that the Bank has started an aggressive campaign to aware people in general and its clientele in particular about various modes of digital payment systems with stress on risk avoidance. Mr. Dar informed that the bank has rolled out two state of the art Mobile ATM Vans which, fully equipped to enable the Financial Literacy Centre to conduct awareness exercises in the farthest nooks and corners.
While commenting on the success of the awareness campaign, the managing director of the Bank, Mr. M. Lateif said that there has been an overwhelming response and people are eager to understand the advantages of the digital payment modes even in far flung areas. He stressed that the bank is duty bound not only to provided services to its customers but also to educate them about their rights and ensure that their interests and assets are well protected.
Mr. M. Lateif expressed his gratitude towards NABARD officers for making themselves available and sharing their views with the participants.
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